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| SANTACRUZAN SA SUGBO (mall poster) |
Cebu's biggest and grandest Santacruzan event featuring the collections of Cebu's top 30 fashion designers. The photo exhibits were shown here>>
Queen of Filipino Festivals. Filipinos likes fiestas. They are celebrated all-year round. All over the country, especially in the summer months, May is the merriest and the most beautiful month of the year. It is the season of colorful festivals and Flores de Mayo or Santacruzan is one such festival. Stop and smell the roses. The townfolks gather the colorful flowers to decorate the Parish Church altars and aisles. They bundle the blooms in exotic arrangements for the many different festivities all together referred to as the "Flores De Mayo" (Flowers of May).
During the month of May, in the tropical islands of the Philippines, we don't have to stop -- the fragrance of flowers floats in the air. When the rains begin to pour after a long dry spell, flowers magically bloom overnight. And being predominantly Catholic, the Filipinos celebrate the beneficial rains by giving praise to the Blessed Virgin Mary.
Many towns celebrate Flores De Mayo with the community congregating in the afternoons to pray the rosary, offer flowers to the Virgin Mary, and share homemade delicacies and snacks. Children and adults wearing their Sunday best sing and dance to welcome the rains that will water the new crops.
Santacruzan is held annually in the warm month of May and is considered to be the "Queen of Filipino Festivals". Beautiful town belles are selected to participate in this colorful pageant parade. The stars are selected not for their looks alone, but for their embodiment of traditional feminine qualities. It is a week-long street pageant in almost every town; from the dirt road barrio to the metropolis honoring beautiful Philippine maidens and their handsome escorts under the hand-carried bamboo arc’s decorated by fragrant native flowers.
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| Event Stage @ SM North Wing |
